Alyar Aynetchi is an Art Director and Typographer based in Amsterdam. His work spans the cultural and commercial fields including work in art direction, creative direction, editorial design, visual identities, image-making, type design and bespoke logos and lettering. Alyar is well versed in both print as well as digital design, having worked with clients and collaborators across the fields of fashion, music, art and culture–Alyar has previously worked with recording artists, record labels, fashion designers, cultural institutions and brands such as Adidas, Viktor&Rolf, Matador Records, Hypebeast, Maison Margiela, Majical Cloudz, Today’s Art Festival, MIT, Legowelt, Netflix, Dekmantel, Porsche, Rizzoli, HUGO, MGM and Sonos. Alyar’s work has been exhibited in places such as Museum Boijmans van Beuningen, Stedelijk Museum Amsterdam, Charlottenborg Museum, Stroom Gallery and more. Alyar has formerly worked at Metahaven, ECAL and Glamcult Studio–having led the art direction and re-design of Glamcult magazine which has since featured Blood Orange, Jorja Smith, Luka Sabbat, Shayne Oliver, GmbH, Vetements, Gosha Rubchinskiy, Palomo Spain, Walter Pfeiffer, Cardi B, King Krule, Kelela, Kelsey Lu, Lizzo and more. Alyar has also worked as Senior Designer at STUDIO LORE in Amsterdam leading projects with clients such as Adidas, Nike and more. Alyar has previously graduated from the KABK/Royal Academy of Art in The Hague with a BA in Graphic Design and with an MA in Art Direction from the ECAL/Ecole Cantonale d’art de Lausanne in Switzerland.
Alyar currently operates as an independent Art Director and Typographer specializing in bespoke typography such as logo and lettering work for brands and major label artists; as well as working with independant artists, doing work such as art direction for music videos, image-making and cover artwork.
For work, questions or collaborations, please get in touch.
Full portfolio available on request.
© Copyright Alyar Aynetchi, 2017. All Rights Reserved.
Education
Masters in Art Direction (15' — 17')
ECAL/Ecole Cantonale d’art de Lausanne
Bachelors in Graphic Design (11' — 15')
KABK/Royal Academy of Art, The Hague
Clients & Collaborators
Majical Cloudz (Matador Records)
ECAL/Ecole Cantonale d’art de Lausanne
KABK/The Royal Academy of Art
Creme Organization
Tohu Bohu Artist Agency
Imke Ligthart Photography
Metahaven
Todays Art Festival
CAAL Architectes
The Municipality of The Hague
Selected Press
Ligature.ch (Interview)
Its Nice That
Back Catalogue
American Apparel Blog
Type Plus ( Unit Editions)
Subbacultcha
Fontanel Magazine
Arcademi
DAZED
The Royal Academy of Art
Stroom Gallery
Vormplatform
Thisispaper (Interview)
Selected Exhibitions
One Thousand Books, Charlottenborg Museum, Copenhagen
One Thousand Books, Den Frie Udstillingsbygning, Copenhagen
ECAL Graduation Exhibition, ECAL, Lausanne
ECAL Half-Time Exhibition, ECAL, Lausanne
WYWS Graduation Show, The Royal Academy of Art, Den Haag
Plan M, Galerie Jed Voras, Paris
Signed Insignificance, Stroom Gallery, Den Haag
The Paradox of Money, Dutch Ministry of Finance, Den Haag
Wooden Ships, Museum Boijmans van Beuningen, Rotterdam
ABC Reader, Hjemkomst Juventarte Galleri Ramfjord, Oslo
Smart Replicas Publication, Salone Del Mobile, Milan
Europa, De Affiche Gallerij, Den Haag
IFUM, Todays Art Festival, Den HaagCollaborations/Credits
Zivijo Custom Lettering
Type Design by Alyar Aynetchi, Graphic Design by Ondrej Bachor, Photography by Vendula Knopova
Orion Lookbook
Photography by Roos van de Kieft
WYWS Visual Identity
Visual Identity, Exhibition and Website Design by Alyar Aynetchi, Bram de Leeuw, Orphe-Tan-A-Kiam, Sara Risvag, Sepus Noordmans, Tomas Laar
Anagrams
Concept & Art Direction by Alyar Aynetch, Photography by Cécilia Poupon, Marvin Leuvrey
Clients & Collaborators Majical Cloudz (Matador Records) Creme Organization Metahaven Today’s Art Festival ECAL/Ecole Cantonale d’art de Lausanne KABK/The Royal Academy of Art, The Hague Tohu Bohu Artist Agency Imke Ligthart CAAL Architectes The Dutch Ministry of Finance The Municipality of The HagueClients & Collaborators Majical Cloudz (Matador Records) Creme Organization Metahaven Today’s Art Festival ECAL/Ecole Cantonale d’art de Lausanne KABK/The Royal Academy of Art, The Hague Tohu Bohu Artist Agency Imke Ligthart CAAL Architectes The Dutch Ministry of Finance The Municipality of The HagueClients & Collaborators Majical Cloudz (Matador Records) Creme Organization Metahaven Today’s Art Festival ECAL/Ecole Cantonale d’art de Lausanne KABK/The Royal Academy of Art, The Hague Tohu Bohu Artist Agency Imke Ligthart CAAL Architectes The Dutch Ministry of Finance The Municipality of The Hague
Clients & Collaborators Majical Cloudz (Matador Records) Creme Organization Metahaven Today’s Art Festival ECAL/Ecole Cantonale d’art de Lausanne KABK/The Royal Academy of Art, The Hague Tohu Bohu Artist Agency Imke Ligthart CAAL Architectes The Dutch Ministry of Finance The Municipality of The Hague